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How to market your commercial real estate for lease

How to market your commercial real estate for lease

Top 5 Tips - How to market your commercial real estate for lease

Before you START marketing your commercial property for lease, consider these keys to success.

1 Have a lease contract prepared in advance

Your lease contract should reflect the type of building and its use. If you have an office building, a full service lease is industry standard; if you own a free standing restaurant building, a triple net lease would be required. Multi-tenant retail or flex space could use a modified gross lease.Additionally, having an appropriate lease contract prepared before finding a tenant can remove weeks of down time in the negotiating process. A good lease contract both protects your liability and maximizes your return on investment.

2 Stage the property

You only get one chance to make a first impression. Consider cleaning, landscaping, carpet and paint as marketing costs. Once the space is presentable, hire a professional photographer to help make the space stand out. Think about using 360 degree cameras and drones to create a unique marketing statement. In a competitive market, making your property stand out above the competition is a necessary investment.

3 Provide accurate floor plans and space measurements

An accurate floor plan can help streamline the leasing process. A potential tenant will use floor plans and other measurements to determine if the space fits their requirements. Once that tenant chooses your space, floor plans will be used by vendors, contractors, and others as a basis for renovations, buildout and technology infrastructure.  Accurate floor plans will also ensure that you are getting a precise measurement of the revenue and expenses per square foot for your investment.

4 Know your ideal tenant

A landlord/tenant relationship is a long term relationship, as commercial real estate leases are typically 3-5 years, often with options for extensions and renewals. Finding a tenant whose use for your building aligns with your investment goals is important. Additionally, you want to find a tenant that respects your property, operates with integrity and you enjoy doing business with. The right tenant is essential a successful real estate investment.

5 Hire a broker

A commercial real estate broker adds value to your real estate investment in many ways beyond putting your property on a listing service. A broker knows the market and how to present your property to the right potential tenants. Brokers also add value by handling the lease negotiation and renewal processes, and through their contacts with contractors and vendors that provide services to your building. A broker relationship should be viewed not as a transaction handler, but as a long term business partner with a shared goal of achieving your real estate investment goals.

For more information, contact Chas Lawrence at clawrence@primerrealtyinc.com or call 904.559.1618.

Top Five Tips To Leasing Your Commercial Property


4 Ways To Sell Your Commercial Real Estate

When selling commercial real estate there are several marketing strategies to choose from. Below I highlight four different ways to sell a property.

On-Market Sale.
This is a highly effective sales process focused on achieving the highest sales price for a property and by far the most common sale type for real property. Property information is gathered, marketing material is created and the property is marketed through all sales channels; including, multiple listing services, buyer lists, the brokerage network, open house events and targeted advertisements.

Off-Market Sale.  
This sale type is sometimes utilize by property owners that do you not want people to know their property is for sale for one reason or another. Property information is gathered and marketed to both individual direct buyers and brokers representing buyers. A confidential marketing process is followed. Candidates for this sale type are often property owners that have an operating business at the property.

Sale By Auction.
The focus in an auction scenario is speed and not necessarily sale price. Although, in a competitive auction environment both may be achieved. There is upfront marketing cost to advertise the auction and the strategy is focused on getting the market to show up to the auction.

Call For Offers.  
This sales type is used for properties that you know there is a pool of ready, willing and able buyers. A call for offers is a closed bid auction process. All property information is gathered and marketing material is distributed. A best and final bid date is set and the seller reviews all offers on that day.

When choosing a marketing process for your commercial real estate, it is important to determine the priority between price, speed, and confidentiality.


2016 New Year’s Resolutions

Here are our wishes for Jacksonville in 2016...

 

 

Let's make it happen in 2016!

Our new year’s resolutions for Jacksonville, FL in 2016.


Lack of large blocks of office space a problem in Jacksonville

Lack of large blocks of office space a problem in Jacksonville

The Downtown Investment Authority's budget for the upcoming fiscal year does not include any money beyond $200,000 for the salary and benefits for incoming CEO Aundra Wallace.

 

Office space is filling up in Jacksonville with the Downtown vacancy rate at its lowest mark in 10 years and an about 5 percent vacancy rate in the large office parks in the Butler/Baymeadows corridor.

 

However, new construction has not followed the decrease in vacancy leading to a supply problem that could hurt the city in its efforts to attract large companies.

 

Citywide, there are nine blocks of Class A space larger than 20,000 square feet with only two of those that have more than 100,000 square feet, according to data from CoStar.

 

The blocks of space are at:

 

    8800 Baymeadows Way West with about 58,000 square feet

    4887 Belfort Road with 30,000 square feet available

    10375 Centurion Parkway North with about 48,000 square feet

    10401 Deerwood Park Boulevard with about 145,000 square feet

    12926 Gran Bay Parkway with about 46,000 square feet

    12740 Gran Bay Parkway West with about 30,000 square feet

    1 Independent Drive (Wells Fargo Center) with about 21,000 square feet

    50 North Laura Street (Bank of America Tower) with about 93,000 square feet

    9000 Southside Boulevard with about 328,000 square feet

 

Buddy Register, a senior director of office leasing with Cushman &Wakefield, has brokered his share of large blocks of space including representing Citizens Property Insurance in a 230,000-square-foot move that saw the company consolidate its Jacksonville operations. He said that while having so few large blocks of space isn't ideal.

 

"The issue of having smaller blocks of space pretty much precludes us from having someone come in that needs space immediately," he said.

 

Chuck White, a Jacksonville broker with Prime Realty, said that many of the larger users of office space in Jacksonville have expanded. He pointed to Deutsche Bank, the global financial services company, that now leases about 350,000 square feet.

 

"Demand has caught up," he said. "And it's not because demand is hot."

 

Derek Gilliam

Reporter

Jacksonville Business Journal

 

Contact: Chuck White at 904.515.2556 cwhite@primerealtyinc.com

New construction has not followed the decrease in vacancy leading to a supply problem that could hurt the city attracting companies that would need a large block of space.


Prime Helps Worldwide IT move headquarters Downtown

A local Jacksonville IT company just closed on a property near Everbank Field. Worldwide IT, one of Jacksonville’s Best Places to Work, has purchased the 6,293 sq ft building at 220 Talleyrand Ave. They decided to purchase the property after seeing all of the other development under way by the stadium; such as, Intuition Ale Works and the proposed amphitheater.

Matthew Clark and Eric Bumgarner represented the seller on the sale and Tyler Saldutti represented the buyer.

• According to Eric Bumgarner, Vice President of Industrial Brokerage Services at Prime Realty, "The sale of 220 Talleyrand has great significance in the industrial market in downtown Jacksonville, as this sale has created a record comp for the area. I believe this sale will create a domino effect and lead to more local and innovative companies, such as Worldwoide IT, moving to the urban core. All it takes is one leader and the rest will follow. #makejaxhappen!"

• “The pieces are starting to come together in downtown’s overall development. Increased development around the stadium, brooklyn, and uban core are leading to the activity we need, to have a thriving downtown.” Says Mathew Clark, VP at Prime Realty.

• “When a great Jacksonville company purchases an iconic address and plans to make major improvements to the property, that is a win-win-win!” exclaims Tyler Saldutti, CEO at Prime Realty.

Read More

Worldwide IT plans move to headquarters Downtown
Mar 18, 2016, 8:01am EDT Updated: Mar 18, 2016, 9:31am EDT

Worldwide IT started out of Joshua Sizemore's garage on Jacksonville's Westside about 14 years ago. It's been a lot of work, but the company has since grown into a flourishing business that now will be headquartered at property next to EverBank Field.

Sizemore, owner of Worldwide IT, closed on an about 6,300 square-foot industrial warehouse Thursday morning for $420,000.

"I have a heart for Downtown and really believe in it," Sizemore said. "I'm putting my money where my mouth is."

He would like to see 50 to 60 people work out of that building in the coming years. His plans are to gut the building and do a full renovation. He declined to discuss the full cost of the move, but the costs for similar projects typically run in the hundreds of thousands of dollars.

"I want it to mesh well with the amphitheater, the stadium upgrades and everything else that's going on in that area," he said.

It's been an exciting time for the 39-year-old business owner as his company recently landed a contract to be the Jacksonville Suns IT service provider. He also plans to hire two or three more employees.

Worldwide IT currently operates out of a building at 1721 Blanding Blvd. Sizemore said the facility is maxed out with 11 employees crammed into 1,400 square feet of space. The company had started looking for additional space about a year ago, always in the Downtown or Avondale/Riverside area where Sizemore now lives.

Ultimately, Sizemore settled on 220 Tallyrand Ave. adjacent to Everbank Field.

Prime Realty brokered the deal between both the buyer and seller.

Tyler Saldutti, CEO at Prime Realty, represented Sizemore in the transaction.

"It's just nice when it's a home-grown success like this," he said. "I love working with local companies and seeing them have an impact."

Also with Prime Realty, Eric Bumgarner, who represented the seller with Matthew Clark, said this sale could lead to a "domino effect" bringing more companies to take a look at the area.

"All it takes is one leader and the rest will follow," he said.

Clark, vice president at Prime Realty, partnered with Bumgarner and said the pieces are really coming together for Downtown.

"Increased development around the stadium, Brooklyn, and urban core are leading to the activity we need, to have a thriving downtown,” Clark said.

Sizemore does believe the area is primed to explode as upgrades at the Jaguars stadium take off and are scheduled to begin in April. There's still the Shipyards project that could be transformative if it ever gets off the ground, he said.

Although much smaller, Sizemore has his own development plans with permits to file and construction crews to hire. He would like to start construction in the next 30 days, but has yet to file the needed permits and understands that may not be possible. He wants to be in the building in time for opening day kickoff.

He said he also will utilize the property on game days throwing parties at the building. The building is on 0.63 acres of land and most of the left half of the property is open space.

"We're very customer friendly and relationship driven," he said. "It's going to be really fun."

Derek Gilliam
Reporter
Jacksonville Business Journal


Big changes coming to Downtown architectural centerpiece,

Big changes coming to Downtown architectural centerpiece,

Matthew Clark lives and works Downtown and wouldn’t have it any other way. The vice president of prime retail services for Prime Realty is optimistic and inspired by Downtown Jacksonville’s growth over the last few years. He’s also excited that one of the properties he markets is getting a well-deserved upgrade to compete with the increased interest in Jacksonville’s urban-core real estate. The building, “100 North Laura” or “The Jacksonville Bank Building,” is a 10-story, 130,000 square-foot mixed-use building located on the corner of Laura and Forsyth streets. We recently caught up with Matthew to find out what’s on the horizon for this Downtown architectural centerpiece. - See more at: http://downtownjacksonville.org/blog/2015/09/17/big-changes-coming-to-downtown-architectual-centerpiece/#sthash.5TbW7nj3.dpuf

Tell me about 100 N. Laura St. – its history and use.

100 North Laura has always had a presence in the Jacksonville banking community. The building was built in the ’60s and was home to a large bank training facility and even had a drive-through. The drive-through entrance was on Laura Street and exited onto Forsyth Street where the restaurant space is currently. The tenancy in the building is made up of creatives and business professionals. I love that we have a photography studio, a tech start-up, a nonprofit and an attorney all on a single floor. The mix creates awesome synergy and, ultimately, a great community.

Why is now the time for renovations of the building?

The renovation plans for the building have taken a couple of years to bring to fruition. The good thing is we have been able to get a good sense of the tenants attracted to the building and modify our plans accordingly. In order to compete in the market, we need to deliver a product that doesn’t exist in Jacksonville – one that is truly unique. The influx and quality of office users coming into the market today expect and deserve the renovations.

What will the renovations entail?

Exterior renovations include replacing building awnings; replacing both the Laura and Forsyth streets’ entrances; transforming the loading dock on Laura Street into a hybrid storefront, which will serve as the 24/7 access for Anytime Fitness; waterproofing and painting the entire building; installing an exterior, variable colored LED up-lighting system so we will be able to coordinate the building colors with holidays and special events; and replacing all exterior signage.

Interior renovations include an overhaul of the lobby, combining the aesthetic of a boutique hotel with the progressive feel of a tech start up; installing wood-coffered ceilings, with LED pendant lighting and recessed lighting; installing all-new flooring, with porcelain tile throughout, walk off carpets at both main entries and carpet tiles defining new collaborative seating areas; adding wayward signage and televisions for up-to-the minute building and local information, as well as a new security system; modernizing the elevators; and installing private bathrooms with showers in the lobby, along with lockers and bike storage for tenants who walk or bike to work.

Any new tenants you’re excited about?

We are finalizing the retail space and look forward to their announcement in the near future.

Why is the renovation of this building so important to Downtown?

For the last couple of years, this building has increased occupancy with a mix of creative and executive professionals. The renovation is symbolic of the building’s success and Downtown’s success. More and more businesses and their employees want to be a part of the change Downtown. We hope the renovation of the building enhances the retail and office experience in Downtown Jacksonville.

Why would you recommend someone move their business to Downtown?

Downtown has unique office options that can’t be found in other areas of Jacksonville. There is a wide variety of business resources concentrated within walking distance of virtually all Downtown office space. The beauty of doing business in Downtown is it’s small enough for people to feel connected but large enough to give a business everything it needs to thrive.

What have you noticed as far as the interest in Downtown real estate?

The energy and momentum is here. I have investors from Atlanta and California who see the difference in the activity Downtown today compared to a few years ago. Retail lease rates in the core are up 50-60% over leases signed just a few years ago. As the cumulative mass of retail in the core continues to grow, it will only help attract more office users. I have a couple of properties in the core that are more than 95% leased.

What do you love about Downtown personally?

I have always loved the hustle and bustle of an urban environment. I actually live Downtown. My home is a loft apartment in a 100-year old building. I walk outside my front door, and I am minutes away from restaurants, bars, the Florida Theatre and EverBank Field. When I walk my dog, I always bump into someone I know. If people don’t remember my name, they definitely remember my dog, Darby. I love that because it means we’re a part of a great neighborhood.

Click Here to go to Downtown Jacksonville Blog.

Matthew Clark lives and works Downtown and wouldn’t have it any other way.


Jacksonville, FL: A Few of the Reasons We Love Our City.

What is Great About Jax?!
September 2015

We at Prime Realty think Jacksonville is the ideal city with beaches, rivers, ports, small businesses and plenty of growth potential. We love reading about Jacksonville with all it has to offer and investing in its future. We have comprised a few recent articles about our city and all it has to offer.

Matt About Jax –A La Carte in Jacksonville Beach- Jacksonville.com
Last week, I heard about a little restaurant that is a secret hot spot located in Jacksonville Beach. With a new healthier and delicious menu, I couldn’t wait to try A La Carte, a boutique-style restaurant.
As soon as I met Jennifer Lobrano, the owner of A La Carte, I felt like I had known her for years. “I love the business, and I love people,” she said as she described herself. At First, A La Carte was a catering business that Lobrano started 23 years ago. She opened the restaurant for lunch 14 years ago, and last May, she decided the menu needed a facelift and major change. This is where the healthier A La Carte was born. You won’t find any fried food on this menu, and everything sounds amazing.
Award Winning New England Clam Chowder, Lobster Bisque, Baked Haddock Fish Sandwich with a Lemon Basil Butter Sauce and a Flank Steak Sandwich with Boursin Cheese are just a few of the items you can choose from for lunch. All of the sandwiches are served with Cape Cod Potato Chips, and there are gluten-free sandwiches offered as well. The cooking is unique at A La Carte, with Jennifer keeping the recipes a secret. “Everyone is after my clam chowder recipe but, no, they can’t have it,” she said with a smile.Jennifer and A La Carte remind me again how much I love my job.
Just look for the yellow seaside cottage and enjoy one of Jacksonville Beaches best-kept secrets.
http://jacksonville.com/entertainment/food-and-dining/2015-09-02/story/matt-about-jax-la-carte-jacksonville-beach

Got beer? Visit Jacksonville wins accolades for Ale Trail - Alexa Epitropoulos
Tourist development organization Visit Jacksonville is getting praise for promoting Jacksonville's craft beer scene.
The organization won a Henry Award for Niche Marketing at the annual Flagler Awards for its Jax Ale Trail campaign, which promoted Jacksonville's eight craft breweries.
The self-guided tour sought to introduce visitors to Jacksonville's burgeoning craft beer scene through providing them with a "brewery passport" and a map.
The breweries involved include Intuition Ale Works, Bold City Brewery, Aardwolf Brewing Co., Engine 15 Brewing Co., Green Room Brewing, Pinglehead Brewing Co., Veterans United Craft Brewery and Zeta Brewing.
The Ale Trail has been completed by 600 visitors in all, according to a news release.
http://www.bizjournals.com/jacksonville/blog/morning-edition/2015/09/got-beer-visit-jacksonville-wins-accolades-for-ale.html

Jacksonville company recognized for building Top Power Plant – Jensen Werley
APR Energy PLC (LSE: APR), a Jacksonville-based global power company, has been recognized for building one of the top gas power plants by Power magazine.
APR Energy's 102-megawatt Kyaukse project in Myanmar was installed in just 90 days, and is one of the largest thermal plants in the country, according to a company statement. The plant, fueled by local natural gas resources, provides power to 6 million people, in a country where nearly 42 million people don't have access to electricity.
“We are extremely honored to be named a Top Plants Award winner by Power magazine. Myanmar is a fast-growing economy with tremendous potential,” Clive Turton, managing director of APR Energy’s Asia Pacific region, said in a statement. “Our plant in Kyaukse provides the country access to reliable electricity, helping to fill a critical power gap where three-quarters of the population lack access to reliable electricity.”
Turton added that the plant was built by APR Energy employees and contractors, many of whom were local. APR Energy specializes in quickly building power stations in countries that do not have electricity infrastructure.
The contract for the Myanmar plant, signed in February 2014, marks the first agreement between the government of Myanmar and a U.S.-based company for power generation since sanctions were lifted two years ago.
http://www.bizjournals.com/jacksonville/news/2015/09/01/jacksonville-company-recognized-for-building-top.html

FSCJ named a 'best' community college in recent ranking – Alexa Epitropoulos
Local community college Florida State College at Jacksonville is among the best in the country, according to a recent WalletHub ranking. FSCJ came in at No. 84 on the list of best and worst community colleges, tying with Shoreline Community College in Washington.
FSCJ performed the best in the education outcomes and the career outcomes categories, ranking at No. 59 and No. 85 respectively. The Jacksonville community college was joined by several other Florida institutions, including North Florida Community College in Madison, Florida, which was ranked at No. 1 on the list. Chipola College and Broward College were also in the top 20.
The study cited community colleges as increasing in popularity and reputation, due to their affordability and flexibility.
http://www.bizjournals.com/jacksonville/blog/morning-edition/2015/09/fscj-named-a-bestcommunity-college-in-recent.html

What is Great About Jax?! We have comprised a few recent articles about our city and all it has to offer.


Neil Hemenway Negotiates the Purchase of a Single Tenant Investment Property

Neil Hemenway Negotiates the Purchase of a Single Tenant Investment Property

JACKSONVILLE, FLA –  2597 Oak St, a 4,810 SF retail property located in the riverside neighborhood of Jacksonville, sold on July 22nd for $440,000. Prime Realty’s Neil Hemenway represented the buyer, a local investor. The stand-alone building is currently leased to a day care operator. For more information on the sale, please contact Prime Realty at 904.245.1307.

2597 Oak St, a 4,810 SF retail property located in the riverside neighborhood of Jacksonville.


Prime Realty Negotiates Off-Market Sale

Prime Realty Negotiates Off-Market Sale

JACKSONVILLE, FLA –  Prime Realty’s Matthew Clark and Eric Bumgarner represented seller, Advanced Properties of North Florida, LTD on the sale of 2155 Corporate Square Blvd, Jacksonville, FL. The business park was sold for $590,000 to a local investor, represented by Prime Realty’s Neil Hemenway. “The Corporate Square sale was completely off-market. Matt and I represented the seller, and Neil represented the buyer. We brought the buyer and seller together, went into contract and closed within three weeks! This was a Power Sale!“- Eric Bumgarner. For more information about the sale of 2155 Corporate Sq. Blvd, please contact Matthew Clark, Neil Hemenway, or Eric Bumgarner.

For Immediate Release: Prime Realty negotiates off-market sale of 2155 Corporate Sq Blvd, Jacksonville, FL


Austin Kay Negotiates the Sale of 1101 N Main St.

Austin Kay Negotiates the Sale of 1101 N Main St.

When Alyssa Key headed to New York to launch her Love Brigade brand, the going-away part could only be at one place: Club TSI, then located on Main Street.

Over the more than 10 years Key has been gone, the building near 2nd Street turned into The Pearl and then into a vacant structure. Now, Key is back in town, and the building is hers.

Key closed on the property, for which she is paying $260,000, on Tuesday. The deal was brokered by Prime Realty’s Austin Kay.

Former owner Will Kaiser, who paid $195,000 for the building last year, had plans to turn it into a yoga studio and eatery. Kaiser said those plans collapsed due to problems obtaining support from the city’s Northwest Economic Development Trust Fund, which provides capital for project development in Northwest Jacksonville.

Key will be putting more money into the structure, which is fairly well stripped out, she said. Upstairs will be studio space; downstairs will be retail and food, both with an artistic flair.

“I want the building to be used for fun — one more building used for the arts,” she said. “There isn’t really a place you can go and purchase things from local artists and fashion designers.” Upstairs will take about three months to build out, she said, with downstairs taking six more.

This isn’t the first time that Key, who is financing the buildout on her own, has been involved with real estate, including rennovating places in New York. The money for this project, in fact, comes from the sale of other property.

“I’ve always had something I’m running on the property side of things,” she said. “Buildings and the body are very similar.”

Written by: Timothy Gibbons, Jacksonville Business Journal

Austin Kay

Austin Kay Negotiates the Sale of 1101 N Main St. to Alyssa Key founder of fashion line, Love Brigade.


Hillary Clinton to Propose Increasing Capital Gains Taxes.

Hillary Clinton to Propose Increasing Capital Gains Taxes.

WASHINGTON (AP) — Hillary Rodham Clinton plans later this week to propose raising capital gains taxes for some investors, pivoting from a 2008 pledge not to increase the rate beyond 20 percent. The policy is part of a larger effort by her campaign to encourage greater focus on longer-term economic growth rather than more immediate gains for investors_a priority for the liberal Democrats she'll need in 2016. The new rates would be pegged to the duration of the investment, with short-term holdings taxed at a higher percentage.

In remarks on Facebook, Clinton also expanded on a promise to pursue criminal prosecution of bad actors on Wall Street, saying she would strengthen the power of government regulators and raise caps on compensation for financial whistleblowers. She also hinted at plans to modify the government fines corporations pay for wrongdoing so that the fees also target the bonuses of executives involved.
"Even though some institutions have paid fines and even admitted guilt, too often it seems like the people responsible get off with limited consequences (or none at all)," she said. "That's wrong and it has to change."

Clinton's tax proposal marks a shift from her 2008 campaign, when she promised not to raise capital gains rates higher than the 20 percent bracket established during her husband's administration. At the time, the rate was 15 percent — a result of the tax cuts championed by then-President George W. Bush.
"I wouldn't raise it above the 20 percent, if I raised it at all," Clinton said in an April 2008 debate.

Now, Clinton says a surge in companies focusing on shorter-term goals, like stock buybacks, rather than longer-range investments in employees and communities prompted her change in position. "The increase in short-termism has grown in urgency since 2008, and the urgency of our solutions has to match it," she said on Monday, in a question and answer session that Facebook hosted. Over his time in the White House, President Barack Obama has raised the capital gains rate for top earners to 23.8 percent — fulfilling a campaign promise to raise the tax.

Earlier this year, Obama proposed increasing the rate to 28 percent for the highest earners. While Clinton's proposal is still being finalized, her rate would likely be higher than Obama's plan for the shortest-held investments, according to a campaign official who spoke anonymously to discuss plans still being developed. Currently, gains on securities held for more than a year are taxed at the same rate as those held for decades. Many Democrats would like to see the rate go even higher, as part of a larger push by the party to crack down on what they see as Wall Street excess and to tackle income inequality.

Capital gains taxes disproportionally affect the wealthiest Americans. A study from the nonpartisan Tax Policy Center found that capital gains accounted for about half of the earnings of those making over $10 million_and just a fraction of those making less than $500,000.
Last month, Neera Tanden, the head of the liberal Center for American Progress and a prominent Clinton adviser, proposed a "sliding-scale" capital gains tax that would drop the rate charged the longer the security is held.

"Once an investor holds a share past the one-year mark, the tax code provides no incentives to maintain the position any longer," Tanden wrote, in a report co-authored by investment banker Blair Effron, co-founder of Centerview Partners. "A more flexible capital gains tax system could be a tool to incentivize more prudent behavior in equities markets."

Clinton's plan is part of a larger package aimed at tackling what she argues is too heavy an emphasis on quick corporate gains at the expense of workers and broader economic growth. In an economic address last week, Clinton decried what she termed the problem of "quarterly capitalism," saying businesses are paying too little attention to research and development, improving factories and cultivating talent.

"Now it's easy to try to cut costs by holding down or decreasing pay and other investments to inflate quarterly stock prices, but I would argue that's bad for business in the long run," she said. "Workers are assets. Investing in them pays off. Higher wages pay off. And training pays off."
Republicans knocked the plan, with Republican National Committee spokesman Michael Short saying Clinton is "proposing to grow Washington and the IRS by raising taxes."

Hillary Rodham Clinton plans later this week to propose raising capital gains taxes for some investors, pivoting from a 2008 pledge not to increase the rate beyond 20 percent. - Written by: US News LISA LERER


Becoming a Master Networker

Identify yourself
Where do you get your energy? Are you more introverted and refueled by time in solitude? Or are you more extraverted and refueled by being around others? Knowing what drains and energizes you can help you to maximize your personality, a key ingredient in successful networking. Being authentic and understanding your temperament allows you to strategically plan which professional networking events are the best fit for you long term.

Consider the timing
Perhaps you have more energy to offer others early in the day rather than at night after you’ve dealt with people all day. Perhaps you prefer small groups to large crowds. Perhaps you really want an opportunity to be in the front and center of a room. Whatever the case, the more clarity you have about your temperament and the role you prefer, the more likely you are to notice and choose sustainable — and enjoyable — networking outcomes.

Set goals
Your goals will most likely be shaped by you and your company. The needs and wants of both parties must be clarified and realistic with regard to your current and future job roles. You may use professional networking to meet new clients, develop leads and referrals, increase your social and civic influence or for many other valid reasons. Whatever your desired outcome, the more clear you are in your purpose, the better you can measure success. Are you focused on the long term or short term benefits of your relationships? Are you focused on networking internally or externally? Formally or informally?

Take a personality assessment
There are scores of tests available to identify your basic personality drives and motivation. Those tests aren’t boxes to contain you, but frameworks to help you understand and articulate your temperament. Each personality type has strengths and weaknesses, especially in social situations. Knowing what you have to offer can increase your confidence in a professional networking context.

Be confident
It’s important to build on your natural foundation and strengths. This can keep you from being unrealistic or frustrated. Remember, networking is not about comparing yourself to others and wishing you were wired differently. Networking is about building relationships. Focus on what you offer best and grow from that point.

Get feedback
How do you actually view networking? What are your honest perceptions? Consider a friend or colleague who appears to have excellent networking skills - what is his or her perception of business networking? What are the similarities and differences? Recognizing the gaps in your perception will give you the opportunity to face growth directly, while talking to a trusted, socially savvy colleague may provide insight about how to approach your unique situation and networking goals.

Know who you know
Identify your existing sphere of influence. Audit your emails, social media, phone, business card holder, etc. Chances are you know at least a few people already. Go through those contacts and categorize them by priority to reconnect. This should tie back to your goals.

Know who you don't know – yet
Make a short list of people you need to meet. Make a longer list of people you want to meet. You can work with co-workers, friends, your boss — whomever —and stragically identify networking forums of common interest. You might already know someone who knows somebody on your list.

Remember the Golden Rule
Treat others the way you would want to be treated. Be honest. Smile. Follow through with your stated intentions. Vocalize your gratitude for others’ time and efforts. Keep in mind that you’re dealing with a human being, not a human doing. People are not a status. This can relieve any pressure to overcome insecurity or assumptions that someone wouldn’t want to talk to you. You’ve got to be a friend to make a friend.

Know what you shouldn't do when networking
Avoid the common faux pas:
-Asking too much
-Failing to return favors
-Lacking gratitude
-Bad breath or offensive odor
-Card blasting, a.k.a. bombarding people with your business card
-Losing touch
-Only approaching contacts when you need something
-Mistreating or disrespecting anybody
-Not listening
-Taking before giving
-Faking it
-Pretending you’ve already met
-Confusing networking with direct selling

Article Written By: Jacksonville Business Journal - http://www.bizjournals.com/jacksonville/gallery/221202

Article Written By: Jacksonville Business Journal
Mastering the art of networking.


Chuck White & Efrain De Leon Negotiate Sale of Office Building

Chuck White & Efrain De Leon Negotiate Sale of Office Building

5711 Richard St, Jacksonville, FL a 12,809 SF office building off of Belfort Rd. sold on Friday June 26th for $660,000. Prime Realty represented the seller. Chuck White and Efrain De Leon took on the listing in March of this year. Suncoast Property Management LLC, a Florida residential investment company, is the new Owner/Operator of the office property. While the property is currently vacant, Suncoast will move into the building and this location will be their new headquarters. For those interested in the property, currently there is 3,000 SF of space available for lease.

“It was a pleasure doing business with Suncoast, I am sure he will be happy in his new home.” said Chuck White. For inquiries on the sale or the available space 3,000 SF please contact Chuck White at 904.515.2556.

Chuck White and Efrain De Leon negotiate the sale of 5711 Richard St.


Prime Celebrates a Great Start to 2015

Prime Celebrates a Great Start to 2015 at The Players

Prime Realty’s team is having a busy and successful first half of the year with 176,030 SF in total sales, and 107,656 SF in total lease agreements. Overall the company has seen over $14 Million in deal values since January. We are exceptionally proud of our team and its growth in the last year.


The retail team and Matthew Clark have established new relationships with Cato Fashion, Metro PCS, The Cathedral Arts Project, Papa Johns, The Loop Pizzeria & Grill, and Jimmy Johns. Bringing new business to Downtown, Nocatee, and Macclenny among other places in the area.
Our office team is building their available listings and filling the complexes we currently have to 100%. While our industrial team is seeing both sale and lease success so far this year with over $4 Million in total transactions.

Team Prime is looking forward to making Jax happen, and we find ourselves excited to see what more is to come from our team. Please remember to use #MakeJaxHappen when you see someone making it happen on the first coast.
Click Here to learn more about Team Prime.

January-May 2015 Transactions
• 176,030 SF in Sales
• 107,656 SF in Lease Transactions
• $14+ Million in Transactions

The Prime Realty Team Celebrates a Great Start to 2015 at The Players


Prime Realty and Brokers Recognized by CoStar 2014 Power Broker List

Congratulations to Matthew Clark, Eric Bumgarner and Team Prime!

Prime Realty's Vice President of Retail Brokerage Matthew Clark and the Vice President of Industrial Brokerage Eric Bumgarner were recognized for being top leasing brokers in Jacksonville for 2014. It was a successful and productive year for both brokers as well as Prime Realty and we could not be more excited for what our team will be doing in 2015. Congratulations Matt, Eric and Team Prime.

Top Leasing Firms

Prime Realty Inc

Top Office Leasing Brokers
Top Retail Leasing Brokers

Matt Clark


Top Industrial Leasing Brokers

Eric Bumgarner

Congratulations to Matthew Clark, Eric Bumgarner and Team Prime!


Prime Realty’s #makeJAXhappen Property Tour 2015

Prime Realty’s #makeJAXhappen Property Tour 2015

Prime Realty Launches Marketing Campaign Promoting Northeast Florida.
“I am so excited to announce our new campaign to make Jacksonville the city that is being talked about around the world as being the place people want to live, work and play. Check in from time to time to see what is new at makeJAXhappen.com and remember to use ‪#‎makeJAXhappen on your Jacksonville related posts. I invite you to Make JAX Happen!” - Tyler Saldutti, Founder/CEO‬

Our team of world class entrepreneurs are active in our community making business happen and creating new opportunities in our community. We assist the process of starting, growing, or repositioning a business or organization and take responsibility for its success. Team Prime Realty got together for our first #makeJAXhappen property tour. All twelve of us traveled around Jacksonville to a few of our listed properties on an East Coast Transportation luxury charter bus. Giving all agents and support staff a chance to see what everyone is currently working on.

March 17, 2015 was the start of Prime Realty’s annual #makeJAXhappen property tour. Our itinerary included a nice mix of office, industrial, multifamily and retail properties. First stop was a recent Multifamily sale for Neil Hemenway and John Rutherford at 931 Cedar St.

Next stop on our tour we got to see 1037 Park St in riverside with Matthew Clark. He got to explain to the team all of the plans for 5 points in the near future.

While we were in 5 points we made a quick stop at Matt’s recently opened tenant Alewife!

From 5 points we headed to the Westside to see an industrial listing as well as a little more retail. 7060 103rd St is managed by Prime Realty and Tiffany Lane and leased by Eric Bumgarner and Joseph M. Turri. We got to meet some of our tenants Favre Motorcycles and GU Allstars.

From the Westside we made the trip downtown to see a few Forsythe St mix-use projects. 331 Forsythe St and 120 Forsythe St. Here Matthew Clark spent some time explaining all that is coming to the downtown area.

Overall the #makeJAXhappen property tour of 2015 was successful on multiple levels. Mostly the team learned about eachothers projects and I think we are all excited about what is to come here in Jacksonville, FL.

#makeJAXhappen Prime Realty Launches Marketing Campaign Promoting Northeast Florida.


Neil Hemenway Negotiates the Sale of a Jacksonville Office Condo.

Neil Hemenway Negotiates the Sale of a Jacksonville Office Condo.

Prime Realty, one of Jacksonville’s leading commercial real estate brokerage firms, announced today that it assisted in the sale of a commercial office condo located at 7807 Baymeadows Rd. Suite 202 Jacksonville, FL.

The 1,682 SF office condo was built in 2006 and remodeled in 2013. The sale closed on 2/13/2015 for $181 per square foot and was the first sale in Hampton Professional Park since October 2013.

For more information about this transaction on Prime Realty, please contact our office at 904.352.1400.

Prime Realty, one of Jacksonville’s leading commercial real estate brokerage firms, announced today that it assisted in the sale of a commercial office condo located at 7807 Baymeadows Rd. Suite 202 Jacksonville, FL.


Prime Realty Expands Its Retail & Office Brokerage Teams.

Austin Kay- Retail Sales Associate

Austin joins Prime Realty’s Retail services team as a Sales Associate. He grew up in Orange Park, FL and later moved to South Carolina where he attended both high school and college. He would go on to graduate from University of South Carolina with a Business Administration degree.
He spent most of his post college career in management positions in both the culinary and logistics industry. He brings his customer service and account management skills with him as he enters commercial real estate brokerage. 

After years of interest in the real estate industry, Austin started his career in residential sales. He quickly became a top listing and sales agent.  Austin decided to broaden his knowledge and pursue a career in commercial real estate.  He joined the Prime Realty team in February 2015 as a Sales Associate in the retail division.
“We are always excited to see our team grow, and work with top professionals. The addition of Austin increases the service we can offer our retail property owners and users.”- Tyler Saldutti, Prime Realty CEO

Efrain De Leon- Office Sales Associate

Efrain joins Prime Realty’s Office services team as a Sales Associate. He was born and raised in the North Florida area. After many successful years as an entrepreneur, he decided to transition to a career in commercial real estate. Efrain is an experienced sales and business professional whose mantra is "Remarkable Customer Service" with a whatever-effort-it-takes attitude that serves his Buyers and Sellers alike.

Efrain is responsible for assisting office space property owners and users with sales and leasing. “Efrain will be on our Office Property Brokerage team with Chuck White. Chuck and Efrain make a great team. Our customers are looking forward to seeing what they can do together.” -Tyler Saldutti, Prime Realty CEO

Prime Realty, one of Jacksonville’s leading commercial real estate brokerage firms, announced today that they have added to their successful brokerage team with the addition of Austin Kay and Efrain De Leon.


Veteran Broker Chuck White Joins Prime Realty

Veteran Broker Chuck White Joins Prime Realty

When real estate veteran Chuck White decided to get back into the business, he didn't have much trouble finding a job — or, rather, selecting from the handful of offers that showed up at his feet.

It was an easy decision to go with Prime Realty, the full-service commercial real estate firm run by CEO Tyler Saldutti, who worked for White when he was the owner and president of NAI Commercial Jacksonville.

"When I went on the Web and saw all these young guys ... they opened a door to a whole new world of technology," White said.

White, 60, has a long track record in commercial real estate, working at a variety of companies in the Jacksonville area. He began his career in the early 1980s with CBRE as an associate broker and left as a vice president. In 2002, he formed his own company called Commercial Jacksonville, which operated in coalition with Cushman and Wakefield.

He was named Office Broker of the Year for 2003 and 2004 by NAIOP's Northeast Florida chapter. White was president of NAIOP in 2008.

"Like anything else, you become dinosaurs to your profession," he said. "I listen to these guys and soak it in."

White joined Prime Realty after a four-year stretch as a conservative radio show host while working as CEO of Commercial Jacksonville, excluding a brief stint with Hallmark Partners in late 2011.

Nowadays, everything is computerized and programs are run on an open format — as opposed to using proprietary software programs, which he said made the job more competitive but not in a good way.

"Commercial real estate hadn't run like that with the older generation. It [open format] stops you from interfering with other brokers' deals, and provides updated information on a platform that allows the whole staff access."

"It creates an openness and synergy in an office that we didn't use to have," he said.

As the oldest broker in the office by about 30 years, White said more companies in the industry should be more open-minded to age integration.

"It's a forward-thinking trend on a small scale that should get larger," he said. "Other brokers have teamed up with younger ones to offer a better overview of the market ... there's a nice blend that comes together."

Saldutti, 33, echoed the same sentiment: "With Chuck's experience and know-how backed by our cutting-edge marketing platform, we're able to offer the most effective leasing and sales services to office properties in the marketplace."

Written by: Andrew Thurlow with the Jacksonville Business Journal. http://www.bizjournals.com/jacksonville/print-edition/2015/02/06/jackson-likes-working-outside-the-box-in-new.html

When real estate veteran Chuck White decided to get back into the business, he didn’t have much trouble finding a job — or, rather, selecting from the handful of offers that showed up at his feet.


Matthew Clark helps PCR Agency move to The Black Sheep Building

Matthew Clark helps PCR Agency move to The Black Sheep Building

PCR Agency has expanded its office and moved to 1534 Oak St. Jacksonville FL

Helping businesses grow and expand is one of the driving forces behind Prime Realty Commercial Real Estate Services. PCR Agency is a local digital marketing company founded by Drew Himel. “The reason behind moving to the Riverside area was the appeal and vibrancy of the neighborhood, and it aligns very closely with our company culture and interests,” said Drew Himel.

PCR Agency signed a lease at 1534 Oak St Jacksonville FL also known as the Black Sheep Building in riverside. “We couldn't be more excited about the Black Sheep building, between the modern architecture and its central location in Riverside we feel this is an important step in our evolution as an agency.” – Drew Himel, PCR Agency CEO.

“Matthew Clark was absolutely integral to getting everything together in a timely and efficient manner.  We can't understate Mr. Clark’s ability to communicate and tackle any challenges that were presented throughout the process.” said Drew Himel. The riverside location is a perfect fit for PCR Agency who has accounts across the country.

For more information about Prime Realty or PCR Agency contact Matthew Clark at 904.239.5269 or Drew Himel at 904.923.2062.

PCR Agency
We're building a team capable of meeting your ever-changing marketing needs. Our team now includes 8 members and has grown each year. That growth comes as a result of the attention we give our clients and our ability to refine our process and approach. We start with your problems. Then we get to work on solving them. Short-cycle feedback allows us to quickly refine our approach. The result is an ever-evolving platform that grows with you. Our team evolves in much the same way. We adapt to incorporate new technology and services that have the power to change the way you market to your users. This energetic approach gives our team the versatility to make your marketing matter.

www.pcragency.com

PCR Agency has expanded its office and moved to 1534 Oak St. Jacksonville FL


Matthews Design Group Expands at 7 Waldo Street and Building Goes Up For Sale

Matthews Design Group Expands at 7 Waldo Street and Building Goes Up For Sale

ST AUGUSTINE, FLA – Engineering firm Matthews Design Group has expanded its office area at 7 Waldo Street in St. Augustine FL. They are opening their doors to a larger office space taking the top floor of the two story office building.
Matthews Design Group having been the prior tenant on the first floor, 7 Waldo Street now has ground floor space available to new tenants. “With the second floor of the building now stabilized with a long term tenant, we plan to operate the first floor of the building with individual office suites with shared reception area, conference room and kitchen amenities.”- Tyler Saldutti CEO of Prime Realty.


The property is also for sale creating an opportunity for an owner/occupant to use the first floor or an investor to develop the current rent roll. Prime Realty is happy Matthews Design Group has chosen to complete their expansion at 7 Waldo and looks forward to identifying a new owner for the building.


About Matthews Design Group Inc.
The largest civil engineering firm based in St. Johns County, Matthews Design Group, Inc. is a full service civil engineering and land development company proudly serving clients throughout the Southeastern United States. Over the years, MDG has earned a solid reputation for providing high quality, innovative engineering solutions in a timely and cost-effective manner. This reputation, along with solid experience and proven record of success, has afforded MDG the opportunity and privilege to work under numerous continuing services contracts where we operate as an extension of our client's staff. Our dedicated team of skilled professionals provides every client the benefit of extensive experience, technical aptitude, and commitment to make each project a success.

Engineering firm Matthews Design Group has expanded its office area at 7 Waldo Street in St. Augustine FL. They are opening their doors to a larger office space taking the top floor of the two story office building.


Joseph M. Turri Completes Lease with Therapeutic BD Services at Colonial Plaza

Joseph M. Turri Completes Lease with Therapeutic BD Services at Colonial Plaza

Exclusive: New Medical Clinic, Therapeutic BD Services, is Leasing its First Office on Phillips Highway in Colonial Plaza.

Joseph M. Turri, Associate Vice President, has completed the leasing agreement for
Colonial Plaza to Therapeutic BD Services located at 6251 Phillips Highway Jacksonville FL 32216. 
This is the first location for Therapeutic BD Services and the only office in the area offering therapeutic blood draws. Therapeutic BD Services LLC is an independently owned, licensed phlebotomy center that specializes in providing therapeutic blood draws for patients with a valid physician’s prescription.
“Colonial Plaza will serve Therapeutic BD Services well," Joseph M Turri, Associate Vice President said. "Medical office users are finding Colonial Plaza a good central location for their patients to frequent. Our last two leases at the plaza have been medical clinics.”

Joseph joined Prime Realty in 2014 as Associate Vice President specializing in Medical Office Sales and Leasing. Joseph’s background in real estate brokerage and development uniquely positions him for all aspects of real estate development, management and analysis. He has been practicing commercial real estate brokerage in Florida since 2007. Prior, he spent several years creating Brokers NYC, the first private MLS in New York City. Together with Elizabeth Wang, a Harvard Business school graduate, they created a platform serving the largest NYC real estate brokers including Corcoran, Douglas Elliman and Halstead. In addition, his years as a practicing New York City real estate broker provide the foundation for evaluating the myriad of real estate issues that arise in real estate transactions. Joseph also spent several years in a variety of real estate and management capacities at New Bedford Management, managing nearly 70 buildings in the NYC metro area where he managed mixed use multi-strategy commercial/residential real estate properties.


Joseph spent the last 7 years working for investors in The Villages Florida, developing, selling and leasing medical space to all the medical disciplines. From indentifying locations, negotiating leases and managing the intricacies of a medical build outs, Joseph has managed the process to completion of over 120,000sf of medical space, from dentists to surgery centers. He has a keen understanding of the medical professionals’ goals concerning their business, as well as their commercial real estate investment strategies. Joseph is still active in The Villages, FL market, and is now expanding his presence in both northern and southern Florida.

Exclusive: New Medical Clinic, Therapeutic BD Services, is Leasing its First Office on Phillips Highway in Colonial Plaza.


Matthew Clark leases 5 Points location to Happy Grill Cheese

"The Happy Grilled Cheese food truck's decision to go brick and mortar in Riverside solidifies the areas increase in popularity." Matthew Clark- Prime Realty

http://m.bizjournals.com/jacksonville/news/2014/06/09/exclusive-an-in-depth-look-at-what-the-happy.html?ana=e_jac_bn_exclusive&u=12442358144d51c12d793eece11666&t=1402332992&r=full


Two New Hires at Prime Realty

Joseph M. Turri
Date added:April 21, 2014
Submission Type:New Hire
Current employer:Prime Realty
Current title/position:Associate vice president of medical office sales and leasing
Industry:Commercial Real Estate
Position level:Broker
Duties/responsibilities:He has a background in development and more than 10 years' commercial real estate experience.

http://www.bizjournals.com/jacksonville/potmsearch/detail/submission/2636151/Joseph_M_Turri

Tiffany Lane
Date added:April 21, 2014
Submission Type:New Hire
Current employer:Prime Realty
Current title/position:Director of operations
Industry:Commercial Real Estate
Position level:Manager
Duties/responsibilities:She has sales and management experience. She will oversee the day-to-day operations for the full-service commercial real estate company.

http://www.bizjournals.com/jacksonville/potmsearch/detail/submission/2636021/Tiffany_Lane

Prime Realty is growing. The strength of our firm comes from our people and we are so glad to have too strong new members of the team; Tiffany Lane and Joseph Turri.


Getting to Know Your Multi-family Specialist

Getting to Know Your Multi-family Specialist

Neil Hemenway

Neil joined Prime Realty in May 2010 as a Sales Associate specializing in multi-family property in the Jacksonville area. As a second generation real estate entrepreneur, real estate has always been a passion for Neil. Prior to joining Prime Realty, Neil worked for a company that focused on condo conversions on the Space Coast and was involved in the management of multiple apartment buildings.

Neil holds a Bachelor’s Degree in Finance from the University of North Florida.

His favorite part of the job?

"I love interacting with clients and learning about their lives. Everyone has a unique life story, but negotiating the deal is my favorite part of the job."
What is Neil up to?

Neil works with buyers and sellers of B and C class apartments. Most recently, he listed and went to contract on Park View Place Apartments, a 68-unit multi-family community in Jacksonville.


Recent Notable Transactions

Park Ridge Apartments- 40 units
Kathy Lane Apartments- 28 units
Glenwood Apartments- 106 units


What is Neil Seeing in the Mulit-family Market?

"Prices have certainly increased over the last two years as more buyers have entered the market and distressed properties have become less common. This trend will likely continue, as banks are beginning to loosen their lending requirements, which will allow more buyers to enter the market. We are also seeing a lot of foreign investors specifically from Canada and Australia. However, if interest rates still rise, cap rate compression will certainly stall."

Contact Neil

Direct: 904.245.1307
Mobile: 904.252.5125
Email: nhemenway@primerealtyinc.com

Neil Hemenway joined Prime Realty in May 2010 as a Sales Associate specializing in multi-family property in the Jacksonville area. As a second generation real estate entrepreneur, real estate has always been a passion for Neil. Prior to joining Prime Realty, Neil worked for a company that focused on condo conversions on the Space Coast and was involved in the management of multiple apartment buildings.


Getting to Know Your Industrial Associate

Getting to Know Your Industrial Associate

Eric Bumgarner

Eric leads the Industrial Real Estate Division at Prime Realty. His brokerage activities include both tenant and landlord representation; where he completes sales and leases in the specialty of industrial land and buildings for local, regional and international companies. He has relevant hands on experience having worked for multiple contracting businesses and prior to joining Prime Realty managed a sales and design team for a Jacksonville security company. A veteran of Operation Enduring Freedom, Eric served in the United States Air Force in Pakistan maintaining the C-130’s avionics and missile defensive systems.

Eric holds a bachelor’s degree from The University of North Florida with a major in marketing. His goal is to have a positive impact on the Jacksonville economy by helping businesses make better real estate decisions to maximize their potential.

Favorite part of his job?

What Eric enjoys most about his job is that every day he is building meaningful and lasting relationships. He enjoys helping his clients find solutions to complex problems. Every project that he takes on has a unique approach and is completely client focused.

What is Eric up to?

Eric is currently working heavily with both tenants and landlords in leasing flex warehouses in the Southside market. He has seen a steady increase in activity of these small to medium size companies looking to lease flex space. He predicts this increase of activity could be indicative of a growing economy with new businesses entering the market.

Eric’s Newest Deals

Eric recently closed on the purchase of a medical office building in the University Blvd, where he represented the buyer. Additionally he also leased out 2,500 SF of office space in Mandarin to a group of professional users. His most recent listings are a medical office building for sale at 6106 Bennett Rd; a flex warehouse for lease at 530 Ellis Rd; another flex warehouse/office for lease at 2683 St. Johns Bluff Rd, and a group of multi-tenant warehouses for lease at 11221 St. John’s Industrial Pkwy N.

Contact Eric

Direct: 904.647.2355
Mobile: 904.252.1249
Email: ebumgarner@primerealtyinc.com

Eric Bumgarner leads the Industrial Real Estate Division at Prime Realty. His brokerage activities include both tenant and landlord representation; where he completes sales and leases in the specialty of industrial land and buildings for local, regional and international companies.


Getting to Know Your Retail Specialist

Getting to Know Your Retail Specialist

Matthew Clark

Matthew is the power behind the Prime Realty Retail Group – Matt specializes in all aspects of retail brokerage including tenant representation, third party leasing, and asset disposition. Prior to joining the team, he was Program Manager of Marketing Experiments – the first Internet based research lab that conducted experiments in optimizing the marketing and sales processes of online retailers like Royal Bank of Canada, Reuters, New York Times, and Schlumberger. Before marketing Experiments Matt was a Marketing Assistant for the Vestcor Companies where he helped develop and implement marketing strategies for the company’s multi-family properties. He earned his B.A. in Electronic Media from the University of North Florida.

Matt currently serves as Chair of the International Council of Shopping Centers Next Generation committee and was named a 2012 Powerbroker by the Costar Group.

Favorite part of his job?

“I have to say I have two aspects of my profession that are my favorite. The first being the ability to watch retail projects come to fruition. I love seeing a vacant space become something special. It is so cool to see a restaurant or retail shop filled with people enjoying the experience you helped to create. The second aspect of my job I enjoy is a happy property owner. I truly enjoy producing results for my clients and taking their property to 100% occupancy.”

What has Matthew been up to?

2012 ended with over $2 Million in 3rd party leasing transactions. Matthew is currently marketing a portfolio with over 500,000 SF of retail and office and has completed over $2 Million in transactions already this year. 2013 has provided Matthew with the opportunity to work with RAM Realty Company. RAM manages three private equity real estate funds. Since 1996 the company has deployed in excess of $1.5 billion in real estate transactions. Matt will also be assisting with site selection for Papa Johns in St. Johns County and New England Coin Laundry expanding into 30 new locations in Florida over the next year.

Recent Prime Realty Events:

Young Woman’s Lawyer Association - St. Patrick’s Day Party
Prime Realty and The Schultz Building hosted the Young Woman’s Lawyer’s Association of the Jacksonville Bar Association for a St. Patrick’s Day Happy Hour.


Matthew Clark and Katherine Naugle President of JWLA

2013 NAIOP Downtown Tour and Tasting

Prime Realty participated in the 2013 NAIOP Downtown Tour and Tasting. Two of Prime Realty’s office properties; The Jacksonville Bank Building, and The Schultz Building were on the tour.

One Spark 2013

Prime Realty was actively involved in One Spark. One Spark is a crowd funding festival that took place over five days in April, Creators from all over the world lit up downtown with projects in art, innovation, music, science, and technology. Prime Realty currently markets 229,358 SF in Downtown Jacksonville.


Contact Matthew

Direct: 904.239.5269
Mobile: 904.244.9257
Email: mclark@primerealtyinc.com

Matthew Clark is the power behind the Prime Realty Retail Group – Matt specializes in all aspects of retail brokerage including tenant representation, third party leasing, and asset disposition


Getting to Know Your Broker

Getting to Know Your Broker

Tyler Saldutti

Prime Realty is under the direction of Tyler J Saldutti. Tyler is a fourth generation real estate entrepreneur and, prior to starting Prime Realty, was a top producer working for a global commercial real estate firm. His responsibilities include project coordination between tenants, building owners, municipal officials, financial institutions, attorneys, accountants, and engineers. Established and awarded as a top professional in his field, Tyler is able to deliver out-of-the-box solutions to increase returns, complete deals, and deliver results.

Tyler graduated from Babson College with a Bachelors of Science. He is a member of the NAIOP Commercial Real Estate Development Association, the ICSC - International Council of Shopping Centers, Babson College Real Estate Affinity Group and e-tower.
He is a licensed real estate broker for the state of Florida and has had many recognitions and designations including "Developing Leader of the Year 2010" for the NE Florida Chapter of NAIOP (pictured below) and the Co-founder of Entreprelliance.

Tyler Saldutti receiving his "Developing Leader of the Year" award from NAIOP 2011 President Karl Hanson (2010).

Tyler was just recently married and spends his free time with friends and family at the beach. He celebrates his successes with a barbeque, round of golf, or trip to a new place.

His favortite part of the job?

Supporting entrepreneurship, creating jobs for Jacksonville and mentoring his agents.

What is Tyler up to?

Tyler specializes in office spaces but making sure his staff has all the resources they need to be successful is his main goal. His top clients are his agents Matthew Clark, Neil Hemenway and Eric Bumgarner.
Tyler recently closed on an office condominium for Dan Ciez Wealth Management Group and his newest listing is 625 Atlantic, a small office/retail space owned by Monohan Jewelers.

Is Prime Realty the place for you?

Prime Realty is expanding their brokerage team and currently looking for agents dedicated to their job. We are specifically looking for an agent to specialize in office spaces, but all inquiries are welcome. Please send any questions and resumes directly to tsaldutti@primerealtyinc.com.

Contact Tyler

Direct: 904.373.0578
Mobile: 904.687.6335
Email: tsaldutti@primerealtyinc.com

Prime Realty is under the direction of Tyler J Saldutti. Tyler is a fourth generation real estate entrepreneur and, prior to starting Prime Realty, was a top producer working for a global commercial real estate firm.


Prime Realty Makes a Splash with New Branding

Prime Realty Makes a Splash with New Branding

You may notice some bright, new signs showing up on Jacksonville properties. A new logo and bright colors now represent Prime Realty, a growing company that continues to service the commercial real estate market with industry leading best practices. Each specialty service has a representative color: blue for office property, yellow for industrial property, magenta for retail property and green for multi-family property.

The announcement of this new branding in 2013 symbolizes a new chapter of growth securely built on the success of the last five years. The name remains the same, as the firm’s disciplined focus on prime opportunities remains steadfast. The new logo features Prime’s “towers” ascending to reach new highs in the three business lines: brokerage, property management, and valuations.

“We are very happy with our new logos and branding.” says Tyler Saldutti, President of Prime Realty. “The new look really brings us to the next level and makes a bold statement.”
Prime Realty was started in 2008 by Tyler Saldutti out of an office suite in Ponte Vedra Beach. Today, the agents that make up the firm are recognized as some of the top producers in the market and hundreds of successful transactions have been completed.

For more information about Prime Realty’s available properties or commercial real estate services contact Tyler Saldutti at (904) 373-0578.

Press Release 7.10.13


Welcome Eric!

Welcome Eric!

Prime Realty wants to officially welcome the newest member of the team- Eric Bumgarner. His activities as an industrial associate will include tenant and landlord representation as well as sales and leases of industrial land and buildings for local, regional, and international companies. Eric holds a bachelor’s degree in Marketing from the University of North Florida and has relevant hands-on experience from his work with multiple contracting businesses.

Prior to joining Prime Realty Eric managed a sales and design team for a Jacksonville security company. A veteran of Operation Enduring Freedom, Eric served the United States Air Force in Pakistan maintaining the C-130’s avionics and missile defensive systems.


Eric’s ideal customers are the mid-size industrial users who are looking to list their property for sale or lease. He is focused on business owners that have approximately 10,000-100,000 square feet of warehouse, distribution, manufacturing, and/or flex space. These customers are important to Eric and the Jacksonville community because they are the companies that will help re-build the local economy. These contractors range from the framers, to painters, to landscapers, to general contractors and to machine shops that support the heavy equipment needed for these jobs.


Eric is also focused on helping industrial business owners that are currently leasing their space. His goal is to have a positive impact on the Jacksonville economy by helping businesses make better real estate decisions to maximize their potential. He believes now is a prime time for established business owners to take advantage of favorable financing rates and historically low asking prices.


Eric has been involved in industrial type work most of his life. His prior experience includes plumbing new homes, excavating lots in the Rocky Mountains, maintaining C-130 aircrafts missile defensive systems and providing security and home theater solutions to the Northeast Florida market. With this vast array of industrial experience, Eric seeks to give back and help business owners maximize their profit through the real estate decisions they make.

I love commercial real estate because through my actions I am helping rebuild the economy one business owner at a time. I also love the complexity of commercial real estate. Each project has its own challenges and I enjoy being the one who creates a meaningful solution. I really enjoy meeting new people in the community and everyday my life is positively changed by the new faces that I meet.

Prime Realty wants to officially welcome the newest member of the team- Eric Bumgarner. His activities as an industrial associate will include tenant and landlord representation as well as sales and leases of industrial land and buildings for local, regional, and international companies.